ADVERTISING COLLABORATION AGREEMENT ML x WR

Between Maurice Lacroix and WristReview
Campaign Duration: May – November 2025
Total Value: €26,500 (Barter)

This Agreement is made on 12/5-2025 by and between:

Maurice Lacroix SA
(Hereinafter referred to as the “Advertiser”)

and

WristReview
(Hereinafter referred to as the “Publisher”)

Collectively referred to as the “Parties.”

1. Scope of Work

The Publisher agrees to execute the following deliverables for the Advertiser in accordance with the campaign plan:

Editorial & Reviews

  • 2 x Sponsored Editorial Features
    Focused on Maurice Lacroix collections with Instagram and newsletter promotion
    • May 2025
    • November 2025
  • 4 x Hands-On Reviews (the watches are owned by the Publisher post-review)
    With Instagram and newsletter support:
    • June: Aikon Automatic Skeleton
    • July: Aikon Titanium Chronograph
    • September: Pontos S Diver
    • October: Aikon Ceramic 42mm

August Launch Activation – AIKONIC

Phase 1: Launch Day – August 19, 2025

  • 1 x Hands-On Review (the watch is owned by the Publisher post-review)
  • 1 x Skyscraper Banner – 30-day mid-article placement

Phase 2: Post-Launch – September

  • “Watch of the Month” Feature with Instagram and newsletter support

2. Compensation

  • The collaboration is based on a barter agreement, with watches provided in lieu of financial compensation, totaling an Advertising value of €26,500.
  • Specific watches are owned by the Publisher upon arrival
  • This Agreement shall enter into full effect once the Publisher has received the first four out of five barter watches.

3. Content Usage & Rights

  • The Publisher retains ownership of all original content but grants the Advertiser a non-exclusive, royalty-free license to repost and use the content for social media (must credit the publisher), excluding paid advertising.
  • Commercial usage beyond these terms requires separate written approval.

4. Advertising Compliance

  • All content will be disclosed in line with advertising regulations, using terms such as “Sponsored” or “In collaboration with Maurice Lacroix,” as applicable.

5. Data Protection

  • Both parties shall comply with the General Data Protection Regulation (GDPR) and only process personal data as required for fulfilling this Agreement.

6. Term & Termination

  • The Agreement remains in effect from May to November 2025, and once this Agreement enters into effect – upon confirmation by email or receipt of the barter watches, it shall be binding and non-terminable by either Party for the duration of the campaign.
  • No cancellation or early termination shall be permitted, and both Parties agree to fulfill all obligations as outlined herein.

7. Governing Law & Jurisdiction

  • This Agreement is governed by the laws of the EU.

8. Campaign Report

  • A detailed statistics report covering the performance and metrics of the campaign will be delivered to the Advertiser after the conclusion of the campaign in December 2025 or January 2026.

8. Shipping Responsibilities

  • The Advertiser agrees to cover all shipping costs, including any applicable customs duties, taxes, and import fees, for all watches sent to the Publisher.
  • To avoid delays or additional charges, these fees should be prepaid directly to the shipping provider at the time of dispatch.
  • The Publisher will not accept deliveries that require payment on arrival.

9. Entire Agreement & Acceptance

  • This Agreement reflects the entire understanding between the Parties and may only be amended in writing and agreed upon by both.
  • No physical signature is required – confirmation by email and the shipment of the agreed-upon watches shall constitute full acceptance of the terms herein.