BY HARLAN CHAPMAN-GREEN
2026 kicks off with LVMH Watch Week, the first big event of the year put together specifically by Louis Vuitton Moët Hennessey for the luxury watch brands it owns, those being Bvlgari, Chaumet, Daniel Roth, Gérald Genta, L’Épee (which was news to me today), TAG Heuer, Tiffany & Co, Zenith, and Hublot. These are just nine of the 70+ luxury brands that LVMH owns, which are spread across a diverse portfolio of sectors from watches to perfume, fashion, retail, alcohol, and more. Hublot, as one of the big players for LVMH, has a lot riding on it and often releases around 30 novelties a year, based on what I’ve seen at Watches & Wonders Geneva. Let’s take a look at their newest pieces from LVMH Watch Week. I’ve split the watches up into their relevant collections to (hopefully) make it a little easier to follow.
Classic Fusion Novelties
Classic Fusion Titanium Sage Green Collection
First up are some refreshed Classic Fusion watches now in a Sage Green colouration. As green is having a moment right now, it makes sense to offer these, and there are three versions to choose from. The Classic Fusion Titanium Sage Green Diamonds offers a diamond-set bezel on a 33mm x 8.4mm titanium case. Powering this watch is their quartz calibre HUB2912. The prices are $10,500, £8,600, or €10,400.
Next is a larger version without a diamond bezel: The Classic Fusion Titanium Sage Green offers a 42mm x 10.4mm case, inside which is a self-winding calibre HUB1110. The price for one of these is $8,900,£7,300, or €8,800.
Finally, there is the Classic Fusion Chronograph Titanium Sage Green, which features the self-winding chronograph calibre HUB1143. It measures 45mm x 13.05mm and costs $12,300, £10,100, or €12,200. All three watches have water resistance of 50m and come on a sage green rubber/fabric strap.
Classic Fusion Chronograph UEFA Europa League
Fans of the UEFA league, one of the top competitions for football (or soccer, for some), will be pleased to know that Hublot is continuing its now two-decade association with football by partnering with UEFA for this special 50-piece limited edition in UEFA’s colors. That means we get a 42mm x 11.9mm titanium case (with 50m of water resistance) sporting a black carbon fibre bezel with flecks of orange micro-glass fibres. There’s also the UEFA Europa League’s logo printed on the dial. Pricing for this model is set at $14,800, £12,200, or €14,700.
Big Bang Novelties
Big Bang Titanium Coal Blue Collection
We kick things off with the new Coal Blue coloration Hublot is using across four variants of the Big Bang range for 2026. A coal blue rubber and dial are fitted to the Big Bang One-Click Coal Blue Diamonds watch, which features a 33mm x 10.55mm titanium case with a diamond-set bezel and 100m of water resistance. The price for one of these is $14,800, £12,200, or €14,700.
Then there’s the Big Bang Original Unico Chronograph Titanium Coal Blue, which uses Hublot’s iconic Big Bang chrono to show off the coal blue coloration. It features a 43mm x 13.2mm titanium case with 100m of water resistance. Inside it is the HUB1280 Unico chronograph calibre. The price for one of these is $19,400, £16,000, or €19,300.
Also included in this collection is the Spirit of Big Bang Steel Coal Blue Diamonds, which features a stainless steel tonneau-shaped case measuring 32mm x 11,1mm, set with 44 brilliant-cut diamonds on the bezel. Inside is the self-winding calibre HUB1120, and this model is priced at $20,800, £17,900, or €21,600. Like the others, it offers 100m of water resistance and is equipped with Hublot’s One-Click strap-changing system.
Lastly is the Spirit of Big Bang Titanium Coal Blue, which has a titanium tonneau-shaped case measuring 42mm x 14.1mm. Inside this model is the calibre HUB4700, which is based on a Zenith El Primero calibre. This one costs $22,900, £18,800, or €22,800. This watch, like the others, has 100m of water resistance and features Hublot’s One-Click strap-changing system.
Spirit of Big Bang Year Of The Horse Frosted Carbon
Hublot is making 88 of this special edition to mark the year of the horse as denoted by the traditional Chinese calendar. That means we get a 42mm x 13.8mm frosted carbon tonneau-shaped case with a frosted carbon bezel. A frosted black dial with a year-of-the-horse appliqué fits the design well, as does the black calfskin leather strap with Hublot’s One-Click system. The price is $37,900, £31,200, or €37,700.
Big Bang Original Unico Collection
Perhaps the biggest news is the announcement of the Big Bang Original Unico watches. Designed to be the most refined version of the Big Bang yet, Hublot says it’s distilled 20 years of work on the Big Bang since its launch in 2005 to get here. Four watches are being launched, and they all measure 43mm x 13.2mm, which Hublot thinks will be the sweet spot. Big Bang Original Unico Titanium is the first up, Hublot’s big watches are often made of titanium as it’s so light – the price for one of these is $19,400, £16,000, or €19,300.
The Big Bang Original Unico Titanium Ceramic follows a similar grain but gets a black ceramic bezel and costs $20,600, £16,900, or €20,500.
The Big Bang Original Unico Black Magic marks 20 years of black ceramic as a color for watch cases. Its technical looks can be had for $21,700, £17,900, or €21,600.
The last model is the Big Bang Original Unico King Gold Ceramic. King Gold is Hublot’s proprietary alloy of gold, which is harder and more resilient than regular gold, as well as being redder. With a black ceramic bezel, one of these will cost $37,800, £31,100, or €37,600. All watches feature the self-winding calibre HUB1280, Hublot’s in-house flyback chronograph movement, which sits behind black chequered dials reminiscent of the first Big Bang watches.
Big Bang Unico SR_A
Hublot continues to build on its collaborations with designer Samuel Ross with the new Big Bang Unico SR_A, the first such watch to feature the SR_A name, signifying the closer ties with Ross’ design house called SR_A (they have collaborated before, but without the name). The watch is jet black and, thus, quite stealthy looking, although some parts of the calibre HUB1280 inside of it aren’t blackened to provide contrast. The black ceramic case measures 42mm x 14.5mm and is 100m water resistant. It’s presented on a leather strap with a honeycomb pattern. 200 of these are being made and will cost you $31,200, £24,500, or €30,600.
Big Bang Tourbillon Novak Djokovic Goat Edition
The final pieces unveiled today are the GOAT editions of the Big Bang Tourbillon, paying tribute to the greatest tennis player of all time (as far as Hublot are concerned): Hublot ambassador Novak Djokovic. The three watches each pay tribute to Djokovic’s wins, as their cases are made from Djokovic’s Head tennis rackets and Lacoste tennis shirts, presumably after they’ve been washed.
The color choices are blue, orange and green, and they symbolise the surfaces on which Djokovic has played and won. Hublot will currently be making 101 watches in total, with 72 featuring blue cases referencing his wins on hard courts, 21 in orange showing his wins on clay courts, and just eight pieces for his wins on grass.
I said that Hublot will currently be making that number of watches, as, although they are numbered pieces, they are not limited. Should Djokovic win again, Hublot will make another watch of that color to match.
Hublot’s engineers developed a lattice framework in place of traditional plates to show off more of the calibre HUB6035 and recreate the appearance of a tennis racket. Hublot says the strings are deliberately mis-spaced as would the strings on a tennis racket mid-match.
The watches measure 44mm x 14.4mm and weigh just 56 grams. They’re provided with an array of straps too, and the price is $115,000, £95,000, or €115,000.
Whew, that’s a lot of watches to cover in one article. It seems that Hublot has been doing what it does best, going crazy in some places and working on others. The best Hublot watches are the ones where they go mad, and there are some of those here, and these are just to start the year off. Let us know what you think in the comments.
