BY JOVAN K
Rolex doesn’t need to dominate Watches & Wonders by volume; instead, just a handful of careful releases does the job. This year feels a little different. The brand has gone wider than usual, touching everything from Oyster Perpetual entry pieces to Day-Date precious metal flexes, while also celebrating the hundredth year of the Oyster case. We already covered the new Daytona and Yacht-Master II, so here is the rest of the 2026 Rolex story, one watch at a time.
Oyster Perpetual 41
The Oyster Perpetual 41 is one of the smartest releases here. Rolex gives the cleanest watch in the catalogue a yellow Rolesor case in 41mm, mixing Oystersteel with a yellow gold bezel and crown. The dial is a slate grey sunray finish with green minute accents and a discreet centenary signature at six o’clock. Inside sits the automatic calibre 3230 with Chronergy escapement and 70-hour reserve.
Ref. 134303
Price: USD 10,800
Oyster Perpetual 36
The Oyster Perpetual 36 Jubilee Dial is the curveball. Still in a 36mm Oystersteel case, it uses a silver base dial covered in a repeating multicolor ROLEX monogram pattern inspired by vintage Jubilee dials from the 1980s. It could have been awful, but somehow it works. Power comes from the calibre 3230 with a 70-hour reserve.
Ref. 126000
Price: USD 6,750
Oyster Perpetual 28
The Oyster Perpetual 28 goes full gold. Rolex gives the 28mm case satin-finished yellow gold surfaces rather than the usual full polish, which changes the mood completely. The dial is green lacquer with heliotrope stone hour markers, turning the smallest OP into something much richer than an entry model. Inside is the calibre 2232 with Syloxi hairspring and 55-hour reserve.
Ref. 276208
Price: USD 14,200
Oyster Perpetual 34
The Oyster Perpetual 34 gets one of the more interesting quiet upgrades this year. Rolex moves the 34mm model into 18k Everose gold, paired with a rich blue stone lacquer dial and natural stone markers at 3, 6, and 9 o’clock, a first for the Oyster Perpetual line. Inside is the automatic calibre 2232 with Syloxi hairspring and 55-hour reserve. It is Rolex treating the mid-size OP less like entry-level stock and more like a proper luxury watch.
Ref. 124205
Price: USD 16,000
Datejust 41
The Datejust 41 gets one of the strongest dial updates of the fair. The 41mm white Rolesor case pairs Oystersteel with an 18k white gold fluted bezel, while the dial uses a lacquered green ombré finish that darkens toward the edge. On the Jubilee bracelet, this one will sell itself. Inside is the calibre 3235 with a 70-hour power reserve and quick-set date.
Ref. 126334
Price: USD 12,900
Day-Date 40
The Day-Date 40 Jubilee Gold is the prestige move. Rolex introduces a new proprietary alloy called Jubilee Gold in a 40mm case, sitting somewhere between yellow, white, and rose tones depending on the light. It is paired with a moss green aventurine dial and baguette diamond markers. Inside is the calibre 3255 with day and date displays plus 70-hour reserve. It is also an off-catalogue piece, making it even more discreet than the metal itself.
Ref. 228235JG
Price: USD 62,700
The GMT-Master II Pepsi has now left the catalogue, ending another run for one of the brand’s most in-demand modern references. Both the steel and white gold versions are gone, instantly pushing attention from boutiques back to the secondary market. We recently covered how prices were already running hot, and this news is unlikely to cool anything down. Rolex offered no replacement here, which only adds more speculation about what comes next.
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