CURRENT REACH
PROFILE
In today’s digital landscape, audiences are inundated with content, but true distinction
remains rare. WristReview helps your brand rise above the noise, reaching a loyal, highly engaged global audience with authority and credibility.
In 2024, we welcomed 17 million total visits and delivered 69.1 million total page views, making us one of the most recognized independent watch platforms in the world.
Our content is frequently featured on other leading industry websites, extending reach and reinforcing influence, bringing your timepieces even closer to the collectors and enthusiasts who matter.
Everything you need in the world of watches starts at WristReview.
CURRENT REACH
CURRENT REACH
*Performance Statistics – August 2025
Traffic
Unique visits: 1,354,279
Unique page views: 4,470,112
Bounce rate: 20,4%
Avg. time/session: 3m 54s
Top 10 Countries
USA – 32,3%
UK – 14,4%
Canada – 8%
Germany – 7,5%
Australia – 6,9%
Singapore – 6%
Japan – 5%
Netherlands – 4%
Hong Kong – 3%
Malaysia – 1.9%
Rest of World – 11%
Demographics
Male: 96,1%
Female: 3,9%
Age Breakdown
18–24: 12,5%
25–34: 20,5%
35–44: 28%
45–54: 22%
55–64: 10%
65+: 7%
Device Usage
Mobile: 60,7%
Desktop: 38,3%
Tablet: 1%
Newsletter
Subscribers: 139,088
Average open rate: 39%/week
Click rate: 8,8%/week
Social Media
Instagram Followers: 185,367
Domain Authority
WristReview: 67
Top Competitors:
Hodinkee: 77
aBlogtoWatch: 73
Monochrome Watches: 58
Fratello Watches: 57
*Monthly updates (the stats get updated on the 1st of every month) Source: Google Analytics/Web Host Provider including WAF, Mailchimp
DISPLAY ADVERTISING
Banner Rotation & Delivery Guidelines
Rotation:
Your banner will be displayed as agreed, either with a guaranteed number of impressions or for a duration of 30 days. Please note that multiple banners may share the same placement. You also have the option to rotate several versions of your creative within one ad slot.
Expandable Formats:
+20% surcharge on CPM for expandable banner formats.
Advanced Targeting Options:
Frequency capping available upon request
Geotargeting is supported for tailored campaign delivery
Technical Specifications:
Maximum file size: 200 KB
Accepted formats: JPG, PNG, GIF, HTML5, SWF, AVI
Delivery deadline: At least 5 business days before the scheduled start date
Pricing Models:
CPM (Cost Per Mille): Price per 1,000 ad impressions (run-of-site)
Flat Monthly Rate: Available as an alternative pricing option (currently only available)
Display Banners
Header (Visible on all pages)
Format Size (px) Rate (EUR/month)
Leaderboard 1200×500 10,500
Leaderboard 1200×250 9,000
Leaderboard 1200×150 8,500
Leaderboard 970×250 7,500
Leaderboard 970×150 6,500
Leaderboard 970×90 6,000
DISPLAY ADVERTISING
In Articles (Visible in all articles site-wide)
Above Content
Format Size (px) Rate (EUR/month)
Leaderboard 720×300 3,000
Rectangle 350×300 2,500
Rectangle 300×250 2,000
Middle Content
Format Size (px) Rate (EUR/month)
Rectangle 750×500 6,000
Rectangle 750×250 5,500
Video Ad 350×350 6,500
Skyscraper 300×600 4,500
Leaderboard 720×300 4,000
Rectangle 350×300 3,500
Rectangle 300×250 3,000
Below Content / Above Comment Section
Format Size (px) Rate (EUR/month)
Leaderboard 720×300 3,500
Rectangle 350×300 3,000
Rectangle 300×250 2,500
Special Advertising Options
Custom Banners / Sections / Formats: Available on request
Exclusive Website Takeover: Full-site sponsorship for maximum impact (limited availability — booking required)
Shop Tab / Link in Main Menu: €750/month
Giveaway Contest / Factory Visit Coverage: €2,000 exl travel etc
Banner Design Service: €500 per banner
All prices are per banner, per month. Rates are negotiable for bundled packages or long-term campaigns.
NATIVE ADVERTISING
Advertorial & Sponsored Content
Brand of the Month / Watch of the Month – €6,500
A premium homepage feature written by our editorial team, pinned in the middle section, and visible site-wide.
Includes:
Sidebar placement across all articles
“Brand of the Month” menu tab
Background image on mobile menu
Featured position in our weekly newsletter
Background image in media kit
Instagram promotion
Sponsored Article – €1,000
Written and submitted by the advertiser, with no editorial changes by WristReview.
Includes:
Instagram promotion
Weekly newsletter push
Sponsored Editorial – €1,500
Written by WristReview staff with editorial insight and brand collaboration.
Includes:
Instagram promotion
Weekly newsletter push
Sponsored Hands-On – €2,500
A hands-on review written by an editor with access to the watch in person.
Includes:
Instagram promotion
Weekly newsletter push
Optional homepage feature:
3 months: €750
6 months: €1,050
9 months: €1,350
12 months: €1,650
Sponsored Fortnight Review – €3,000
A two-week immersive review experience exclusive to our senior editors.
Includes:
In-depth coverage
Instagram promotion
Weekly newsletter push
Optional homepage feature (same pricing as above)
Sponsored Long-Term Review – €3,250
An extended review (1–2 months) with deep integration into the editor’s collection.
Includes:
Instagram promotion
Weekly newsletter push
Optional homepage feature (same pricing as above)
*The pricing for a sponsored article, editorial, hands-on, 2-week review, and long-term review is calculated per article; however, rates are negotiable if you if you order a package. 1 link included, 1 extra link is 250 EUR.
USER DATA
Audience Insights – 2024 User Survey
7,038 Participants May 2024
Annual Income
$0–50,000: 15%
$50,001–75,000: 25%
$75,001–125,000: 35%
$125,001–300,000: 20%
$300,001+: 5%
Spending on Watches
€500–1,000: 10%
€1,001–3,000: 20%
€3,001–6,000: 25%
€6,001–10,000: 25%
€10,001–20,000: 12.5%
Over €20,000: 7.5%
Watch Ownership
1 watch: 10%
2–5 watches: 35%
6–10 watches: 27.5%
10–25 watches: 20%
25–50 watches: 5%
50+ watches: 2.5%
Beyond Watches: A Diverse Lifestyle Audience
Our readers have wide-ranging passions that offer strong cross-category targeting opportunities. In addition to horology, their interests
include:
Automotive & Motorsport (Cars, Motorcycles)
Photography & Tech (Cameras, Electronics, Outdoor Gear)
Luxury Lifestyle (Clothing, Shoes, Travel, Fashion, Real Estate)
Collectibles & Indulgence (Cigars, Alcohol, Art, Knives, Gambling)
Finance & Crypto
Luggage & Accessories
CONTACT
Advertisers We Work With
Established Brands
Brand awareness, promotions, and product launches
Social media growth and off-site campaigns
New & Boutique Brands
Pre-launch and crowdfunding campaigns
Founder-led storytelling
Collector education
Watch-Related Services
Accessories, repairs, authentication, and more
Highly targeted to engaged buyers
Non-Watch Advertisers
Reach a high-income male audience
Interests include:
Luxury goods, fashion, electronics, cars, travel, finance
Global Reach & Campaign Management
International delivery and support
Campaign optimization and reporting
High engagement from a trusted, loyal community
We look forward to partnering with your brand to deliver a successful international campaign in 2025!
If you’re interested in a detailed overview of our most effective advertising formats and strategic combinations, we’d be happy to arrange a presentation—completely obligation-free.
Banner materials must be provided by the advertiser. However, we can offer custom design services for an additional fee (check above).
Our media kit is updated monthly with the latest statistics, insights, and rate adjustments.
Accepted payment methods for all advertising opportunities include:
PayPal (5% processing fee) International bank transfers Cryptocurrency (BTC & ETH) (5% processing fee)
CONTACT INFORMATION
info@wristreview.com
Felicia Harad Gundas
Marketing & Communication
