BY JOVAN KRSTEVSKI
Sun’s out, fun’s out, and so are the bold new watch straps from Glashütte Original. Just in time for those long, lazy summer days, the revered German watchmaker, known for its impeccable craftsmanship and timeless designs, is introducing new watch straps in striking orange and green and with a healthy dose of eco-consciousness.
Before we delve into the specifics of the new straps, it’s worth taking a moment to appreciate the heritage of Glashütte Original. With its rooting dating back to 1845 in the Saxon town of Glashütte, the brand has consistently been at the forefront of horological innovation. Over the years, Glashütte Original has honed its craft, producing up to 95% of its movement components in-house. This dedication to in-house production ensures that every watch bearing the Glashütte Original name is a masterclass of precision and artistry.
The brand’s SeaQ Spezialist collection, where these new straps will make their debut, exemplifies this commitment to excellence. Known for their robustness and versatility, SeaQ watches are designed for those who lead an active lifestyle and appreciate the finer things in life. Whether the wearer is scaling a mountain, diving into the depths of the ocean, or attending a business meeting, a SeaQ watch is a reliable and stylish companion.
What better way to pair a SeaQ during the summer than embracing the sunshine with their brand new straps in juicy orange and verdant green. These aren’t just any straps, though. They’re crafted from a revolutionary yarn made entirely of recycled fishing nets. Yep, you read that right, those ghost nets littering our oceans are getting a new lease on life as stylish and sustainable watch accessories.
The use of recycled fishing nets for the new straps is part of a broader commitment to sustainability that Glashütte Original is embracing. In an industry often criticized for its environmental impact, Glashütte Original is taking proactive steps to reduce its footprint and promote responsible practices.
Now, these straps aren’t just about looks (although, let’s be honest, they do look amazing). They’re built to last and made for adventure. The innovative recycled yarn is not only eco-friendly, it’s also tear-resistant, breathable, and dries in a flash; perfect for those summer dips or sweaty adventures. Plus, thanks to a special double weave, they’re super comfortable on your wrist, no matter how active you get.
It should be noted that the orange and green are just the newest additions to Glashütte Original’s line of sustainable straps. They already offered black, blue, and gray, all made with the same commitment to eco-friendliness. These vibrant straps are a perfect match for Glashütte Original’s SeaQ product family, known for its robustness and versatility. The SeaQ watches are the ultimate outdoor companions, and these new straps add a pop of color and personality that’s perfect for summer.
Even if you don’t own a SeaQ, you’re not left out! These new straps will eventually be available for other Glashütte Original collections too. The new Glashütte Original straps are secured on the wrist with a pin buckle or folding clasp, now available at all Glashütte Original boutiques and retailers worldwide. So head down to your nearest store, check out the straps in person (and maybe even take a peek at their latest ad campaign showcasing this “personally sustainable summer feeling”), and find the perfect match for your watch and your summer style.
