ARC-TIC Iceland IMT Collection “Press Release”

·August 22, 2013·0 Comments

Published by Pierre-Paul Godts

“Press release”

ARC-TIC Iceland IMT

Introducing a new Icelandic watch brand ARC-TIC Iceland

Designed for extreme sports and outdoors activities

We are proud to introduce to you a new Icelandic watch brand – ARC-TIC Iceland. ARC-TIC Iceland is an authentic watch brand designed for extreme sports and outdoors activities created by the same team that designs and manufactures the luxury brand JS Watch co. Reykjavik.

Our main focus is on the active outdoorsman and woman and today’s athlete, whose style conscious lifestyle demands not only design, but also rugged dependability. Our watches are waterproof, durable, reliable, comfortable, versatile and stylish and we only offer watches in the highest possible quality.

The weather conditions in Iceland and rugged landscape can be rather extreme which makes it an excellent place to test the ARC-TIC watches. So in case someone is gearing up for an adventure activity like mountaineering, biking and hiking or a sports activity like swimming, long distance running or any other field game, ARC-TIC Iceland watches can easily meet your expectations.

Our watches are designed in Iceland and we pick our parts manufacturers very carefully making sure they follow all production rules, standards and instructions both in regards of staff, environment and production procedures. We also make sure that our watches constantly go through a quality control process.

ARC-TIC Iceland isn’t exclusively for the outdoors, it is also practical for everyday wear as it i s stylish and comfortable and the fact that you don’t have to worry about rainy weather is just a bonus.

The brands identity is routed firmly in Iceland and named after the arctic circle that runs through Iceland with a small twist referring to the Tic Tac sound that a clock movement makes. ARC-TIC Iceland perfectly blends traditional watchmaking techniques with stylish design and high quality, at an affordable price.

The ARC-TIC Iceland IMT (Iceland Mean Time) series of Extreme sport watches are a unique Icelandic design focused on the active lifestyle preferred by today’s style conscious athlete. The watch is the outcome of more than two years intensive work and the name refers to the Greenwich Mean Time (GMT) Time Zone Iceland is in but unlike most states in Europe, Summer (Daylight-Saving) Time is NOT observed in Iceland and if you look closely at the GMT world map you can see that Iceland is actually located between -1 and -2 GMT so we have come up with our own term IMT or Iceland Mean Time.