ArtyA Purity Moissanite Only Watch 2023

The debut of the moissanite case paired with the inaugural Purity Caliber.


ArtyA is an independent watchmaking brand founded in Geneva, Switzerland in 2008 by Yvan Arpa. The brand is known for its innovative and avant-garde approach to watchmaking, and its watches are often characterized by their use of unique materials and techniques. ArtyA has a wide range of watches in their collection, from simple dress watches to complex tourbillons. The brand’s watches are priced from a few thousand dollars to several hundred thousand dollars.

ArtyA’s latest timepiece, the Purity Moissanite, is a unique watch with stunning new case material. The 45mm x 13.8mm case is made of moissanite, a naturally occurring silicon carbide that is second only to diamond in terms of hardness. The moissanite case is faceted to create a dazzling rainbow effect, and it is the first time that this material has been used in watchmaking.

The Purity Moissanite also features a new manufacture movement, the Purity. The Purity is a high-flying 4Hz movement that is 100% skeletonized to reveal its inner workings. The movement is hand-beveled and finished to the highest standards

The Purity Moissanite is a limited edition watch, and it is available on a high-quality handmade leather strap. The Purity Moissanite is expected to fetch CHF 40,000 – 50,000 at the Only Watch auction.