The Shape Your Time™ film:
Cartier addresses men. A display of raw energy and emotion brought to life by Bruno Aveillan*, with dreamlike aesthetics that launch Cartier into the stratosphere of the finest watchmaking traditions, while casting them onwards into the future.
Entrepreneurs, visionaries, creative and passionate people who, like the founders of Cartier, are connected to the world of tomorrow… Shape Your Time™.
90 seconds in which the viewer dives deep into Cartier time, from the first inventions – today’s grand classics – to the latest concept watches that show the watchmaking of tomorrow.
It is a journey of eternal pioneers through the secrets of workshops, all driven by the rhythm of gear trains and mechanisms in motion.
The film shows a son marvelling at a story told by his father, as the boy discovers the tradition of watches being handed down like a treasure from generation to generation.
Pierre-Paul Godts – Contributing Writer
Pierre-Paul has worked for over 20 years as a Creative Director for different Advertising Agencies. Today he workes in his own Graphic design agency. Proprietor and founder of WatchMundi and WatchMundi Magazine. WatchMundi is dedicated to share the latest horological industry news from the captivating realm of wrist watches principaly in the domain of Pilot, Diving, Marine, Nautical, Vintage, GMT, WorldTimer or Motor Racing watches.