Tell – The rebel watch by Les Millionnaires at Baselworld 2013

The symbol of resistance can now be worn on your wrist. The national hero and rebel William Tell has now been immortalized by Les Millionaires in a hitherto unseen depth of detail in the most Swiss of all watches. A limited edition of 88 timepieces worldwide as a tribute to genuine heroes.

The famous 14th-century legend of William Tell became a worldwide symbol of resistance and of Switzerland thanks to the last drama of Friedrich Schiller. With loving attention to detail, the artists of Les Millionaires have created a unique tribute in silver and gold.

The center of the dial is adorned with the iconic William Tell monument in Altdorf, reproduced in 18-carat white gold. Behind it, printed on the back of the glass, is the majestic Swiss landscape. The famous apple that led to the death of the tyrant Gessler replaces the usual date display. Each day, a small piece of the apple in the date window of the dial is bitten off. At the end of the month, only the core, known as the “Bütschgi” in Swiss German, remains.

The cast-silver antique case is visually fastened by stitching in red gold. The crown is forged of 18-carate red gold and adorned by the Swiss cross. On the opposite side of the case, Tell’s cross-bow is depicted in a coat-of-arms made of red gold.

The strap made of genuine goat skin leather with fur is fastened with a sterling silver buckle, which is additionally decorated by the famous apple shot through with the arrow, both in red gold.

The “Tell” will be available at Les Millionaires specialist dealers and franchise stores for the price of CHF 12,850 and awaits discovery at Baselworld 2013 in Hall 2.2, Stand F 39.

Les Millionnaires

 Les Millionnaires in Zürich has been designing and producing high-quality, striking and distinctive jewelry for 27 years –  works of art for the established rebels of our society. A growing collection of unique watches made by the same team for connoisseurs of detail and the extraordinary was first created in 2010. The watches are made by hand in the company’s own studio by highly qualified stone setters, jewelers and watchmakers. 

“Tell” Fact Sheet


Case 48 x 42 mm. 925 sterling silver and 18-carat red gold. Scratch-proof sapphire glass.  Water-resistant to 30 meters (98 feet).
Dial Varnished brass with glass inlay printed on the back. William Tell appliqué made of 18-carat white gold.
Strap Goat skin leather with fur.
Buckle 925 sterling silver and 18-carat red gold. Decorated by hand with shot apple in 18-carat gold.
Movement Mechanical, automatic (2824 caliber). One of the most reliable and rugged automatic movements in the world. Minute hand, hour hand, centered second hand. 38 – 40-hour power reserve. Incabloc shock protection. Twenty-five jewels. 28,800 alternations/hour. Date display with red apple instead of the usual numbers.
Functions Hour hand, minute hand, large second hand, date.
Special features A limited edition of 88 timepieces worldwide. The number is engraved by hand on the case back.
Price CHF 12,850.00 including VAT.