A. Lange & Söhne – Premium price for a unique timepiece
Published by Pierre-Paul Godts
Premium price for a unique timepiece
In Geneva, an exclusive stainless steel DOUBLE SPLIT changed hands for nearly 380,000 euros.
On 11 November 2013 at Christie’s “Important Watches” auction in Geneva, an exceptional timepiece from A. Lange & Söhne changed owners for the equivalent of nearly 380,000 euros: the only DOUBLE SPLIT with a stainless steel case. An important chapter of watch history was written, when the DOUBLE SPLIT made its debut in 2004. The double rattrapante chronograph was the first mechanical watch to allow comparative lap measurements of up to thirty minutes. The impressive auction result was not only far more than the estimated 96,000 to 140,000 euros. The watch – sold in 2008 – went under the hammer for more than four times the original retail price of the series-production model made of platinum.
At the same auction, a ZEITWERK “Luminous” from a limited edition of 100 pieces was sold for the equivalent of 122,000 euros. This corresponds to an increase in the value of about 75 per cent compared to the original retail price. It was probably the first time that this model has ever been auctioned. This watch, with the luminescent jumping numerals display and the innovative constant-force escapement, was introduced in 2010 and is one of the most popular models of the eminent brand.
The timepieces of A. Lange & Söhne regularly achieve high sales prices at auctions. One of the biggest successes is without doubt the TOURBILLON “Pour le Mérite” launched in 1994. This year, the auction price for this model was on average four times higher than the original retail price, thereby showing a clear upward trend. Since 2010, the average auction price for this model has doubled. A similar trend can be observed for other limited editions of the brand, such as the 1815 MOONPHASE or the ANNIVERSARY LANGEMATIK presented in 1999 and 2000 respectively.
About A. Lange & Söhne
When Ferdinand A. Lange, a Dresden watchmaker, established his watch manufactory in 1845, he laid the cornerstone of Saxony’s precision watchmaking. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly fell into oblivion. In 1990, Ferdinand A. Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches in gold or platinum per year. They are endowed exclusively with proprietary movements that are lavishly decorated and assembled by hand. In a period of little more than 20 years, A. Lange & Söhne developed over 40 manufacture calibres and secured a top-tier position among the world’s finest watch brands. Its greatest successes include innovative time-keeping instruments such as the LANGE 1 with the first outsize date in a series produced wristwatch as well as the ZEITWERK with its supremely legible, precisely jumping numerals. Meanwhile, both models have become icons of a brand rich in tradition.
Pierre-Paul Godts – Contributing Writer
Pierre-Paul has worked for over 20 years as a Creative Director for different Advertising Agencies. Today he workes in his own Graphic design agency. Proprietor and founder of WatchMundi and WatchMundi Magazine. WatchMundi is dedicated to share the latest horological industry news from the captivating realm of wrist watches principaly in the domain of Pilot, Diving, Marine, Nautical, Vintage, GMT, WorldTimer or Motor Racing watches.