BY JOVAN K
Hublot usually thrives in chaos, and they decided to close out the Big Bang’s 20th anniversary with a party that feels very ‘on brand’. They brought 50 Cent to a hotel basement and showed off four new Meca-10 models that they’re calling “Street Art” editions. It is exactly what you expect from a brand that does not shy away. They took their technical watch and splashed it with paint.
The watches themselves are classic Big Bang in scale and presence, coming in at 44mm x 15.3mm. On paper, those numbers already tell you who this watch is for. In the metal, or rather concrete composite, it doubles down. Each case is hand-painted with splattered, UV-reactive colors, so no two pieces are quite the same. Hublot has played with concrete before and it remains a strange but fitting material choice for a brand that built its reputation on unexpected combinations.
There are four versions here: Magic City in purple and green, Vice in pink and blue, Big Water in layered blues and greys, and Sunshine, which mixes yellow, orange, and green. I tend to judge watches like this by whether the idea makes sense across the range and here it holds. Each colorway feels intentional rather than random. The smoked sapphire midcase is a familiar Big Bang move, offering a clear view into the movement; no pretenses about subtlety here.
Speaking of the movement, the HUB1201 Meca-10 has become one of Hublot’s most recognizable calibers over the years. I remember when the Meca-10 first appeared, its layout felt refreshingly mechanical in a brand often associated with surface-level spectacles. The rack-style power reserve display, good for 10 days, remains the highlight. Here, the bridges are matte black with contrasting elements, and the power reserve wheel picks up the same paint treatment as the case.
Each version is limited to ten pieces, priced at $57,500, which makes the audience very clear. These are not watches meant to convert skeptics or win over the smaller case crowd. They are aimed squarely at collectors who already understand Hublot and want the brand at its most unapologetic. As a closing chapter to the Big Bang’s anniversary year, it feels honest, assertive in spirit and very comfortable being exactly what it is.
