Interview With The Zelos Watches Founder

By Jovan Krstevski

Jovan Krstevski: Tell us more about yourself – how did you get into watchmaking?

Elshan Tang: From a young age, I have always had a fascination for kinetic mechanisms, and I have been drawn to watches ever since I discovered the detailed perfection of watch designs. After collecting watches for a decade, I realized the high prices were mainly due to brand inflation. Having completed a degree in Mechanical Engineering which provided the relevant skills, I decided to design my very own watch to prove that quality could be had at a fraction of the price.

Jovan Krstevski: Please tell us about Zelos Watches.

Elshan Tang: Zelos is Greek for zeal which expresses my passion for wristwatches and the primary reason why Zelos was founded. Zelos aims to be a brand with cutting-edge watch designs and quality materials, staying always true to our affordable roots.

Jovan Krstevski: Tell us more about your latest model – the Chroma.

Elshan Tang: The Chroma is the second watch after the successful launch of the Helmsman. It’s a sleek dressy piece packed with all the basic features I wanted out of a watch. It’s got a reliable automatic movement, sapphire crystal along with an affordable price!

Jovan Krstevski: When is the Chroma Available? How do Customers order one and what is the pricing?

Elshan Tang: It’s available for preorder right now on Kickstarter! Early bird pricing starts at 199CAD(180USD) for the basic models which are going quickly!

Jovan Krstevski: What is next for Zelos Watches?

Elshan Tang: We will be working for a smooth production and delivery for the Chroma. We also intend to upgrade the Bronze Helmsman with a minimum of 1000m water resistance or higher!

Movement of the Chroma : Skeleton

Jovan Krstevski: Mr. Elshan Tang, Thanks a lot for taking your time to answer us. It was a real pleasure…

Elshan Tang: It’s my pleasure Jovan, Thanks a lot for this interview.

Visit the Kickstarter Campaign and buy your piece.


Jovan Krstevski – Founder, Proprietor & Executive Editor

Watch collector, aficionado and an Event profile in the Swedish nightlife. He launched Watchgeek back in 2011, which is now known as WristReview and is one of the most widely read watch blogs on the Web. He quotes ’WristReview is a site to help people find, explore, discover and enjoy wristwatches.’  His passion jump started in his early teens, when he was given his first mid-range wristwatch which was an Omega Seamaster. Since then he has always been in love with wristwatches! Besides WristReview, he also writes for a number of publications. Read his articles here.