By Jovan Krstevski
It is soon time for Baselworld 2018 and pretty much everything is getting exciting. So here is the minimalist Endeavour Perpetual Calendar Purity from Moser & Cie, an epitome of pure minimalism.
For the 2018 release, the brand goes back to its very own Perpetual Calendar complication in a Cosmic Green fumé dial and just like the 2017 model, the new watch uses the same 42 mm white gold case. It’s definitely roomier compared to the 2015 original’s 40.8 mm. The design is not empty as some of you might say, rather it’s a personification of absolutely simplicity and elegance. Basically the brand takes out the “complicated looks” without removing the watch’s complication.
Moreover, the new Endeavour Perpetual Calendar Purity watch adds to the brand’s Purity line and it is limited to only 50 pieces. Some minimalist would agree with me that the absence of any branding really takes this minimalist approach to a whole new degree. There’s basically no branding on the dial at all much like the same approach as Moser’s Concept watches. The result is a cleaner time yet complicated at the same time.
As for cosmic green fumé color, it first appeared on the Venturer Small Seconds XL Purity model back in 2017. The color is amazing, subtle yet full of personality. It also features a sunburst pattern with a fumé effect resulting to a lighter tone that emanates from the center towards the outer edges of the dial. We have seen this effect too many times with blue sunburst dials but the green on the new Purity model is truly unique. Moreover, there are only two indices on the dial, at 12:00 and 6:00. Seriously if you own one too many watches, you really need no lines at all. The tapered, leaf-shaped hands look sharp and the date window looks superb.
Moser’s design philosophy for the Purity line is a take on “The definition of genius,” by Albert Einstein that basically says “taking the complex and making it simple.” Of course, to achieve this lofty goal, it requires a watchmaker’s master mechanical prowess. What you see underneath is really powerful, we’re looking at a complicated watch here that appears just like your regular watch.
The Perpetual Calendar’s 42 mm case is rather slim at 11.9 mm. I like its improved ergonomics partly because of the smooth curves on the sides. The case has 3 parts with combined alternating polished and brushed finishes.
The sapphire crystal case back offers a view of the hand-wound HMC 800 manufacture calibre beating at 2.5 Hz frequency. This movement also powers the previous Endeavour Perpetual Calendar Purity model, hence the same case dimensions. Its power reserve is impressive at 7 days thanks to its intelligent interchangeable Moser escapement system.
The 2018 Endeavour Perpetual Calendar Purity model wears on a hallmark Moser kudu leather strap with a solid white gold folding clasp. There is an engraved Moser logo on the strap which is basically the only branding we see. The watch will retail for CHF 54,000. For more info, visit H. Moser & Cie online.
