Rolex Unveils Dazzling New Daytona Watches (Live Pics)

A show-stopping display of opulence and extravagance.


Few timepieces evoke as much fervor and admiration as the Rolex Daytona. This legendary chronograph, with its roots tracing back to the 1960s, has entrenched itself as an icon among watch connoisseurs and enthusiasts alike. Now, Rolex has expanded its Daytona collection with four striking new models, offering a luxurious twist on the iconic chronograph.

Daytona models with mother-of-pearl dials

The first two luxurious Daytona models are in 18k white gold. The 40mm timepieces feature diamond-set bezels with 36 brilliant-cut diamonds and mother-of-pearl dials in two variations: classic white with black subdials or a dramatic black base with white subdials.

Diamond hour markers add a touch of sparkle. Maintaining their Daytona heritage, these automatic chronographs boast water resistance to 100 meters. Priced at $70,100 USD, they offer a glamorous and sophisticated update on the iconic design.

Diamond-Encrusted Extravagance

For those who crave even more opulence, Rolex unveils two extravagant Daytonas. Crafted in 18k yellow or Everose gold, these 40mm timepieces exude luxury with diamond-set bezels featuring 36 trapeze-cut diamonds each. The extravagance continues with diamond-adorned lugs, solidifying their position as the most expensive Daytonas in the collection. The yellow gold version is priced at $112,500 USD, while the Everose gold is estimated to be around $130,000 USD.