BY HARLAN CHAPMAN-GREEN
Certified Pre-Owned programmes make a lot of sense for most buyers. We’d all love to always be able to have the latest and greatest, even if it’s just because we like the design, but that doesn’t always mean we’re able to. It also allows us to enjoy products which have been made previously but have gone back to their maker to be looked after and made like-new, ready for a new adventure. It makes sense; it’s partly why carmakers of all varieties offer some kind of ‘approved used’ programme, be it Toyota or Volkswagen all the way to Certified by Bentley to “Provenance” from Rolls-Royce. Given that people who can afford themselves Rollers or the odd Bentley, it makes sense that a prestigious watchmaker like Vacheron Constantin would be getting in on the act. However, they’re doing it slightly differently.
The Certified Pre-Owned Programme provides buyers with a range of older models, which have been brought back to life with care. The watches will be provided with:
- A blockchain-based digital passport holding unique data about the watch, such as technical details and ownership history, where known.
- A 2-year international warranty.
- A letter of authenticity
- A luxurious travel pouch
Vacheron Constantin hasn’t said if only certain models will be available under this scheme, which they say is being administered by British pre-owned specialists Watchfinder, which services watches itself and is also owned by Richemont. It’s important to note that this service differs from Vacheron Constantin’s “Les Collectionneurs” service, which offers vintage watches they have restored.
As I said initially, it makes sense for Vacheron Constantin to have its own programme. Many watch brands do, with Rolex making the largest waves when they announced their “white tag” watches. We don’t know where to get our hands on these watches; Vacheron Constantin hasn’t said if they will be available through boutiques, authorised dealers or online only. Some will undoubtedly jump to calling this a cash grab, but if it brings a new lease of life to older watches, I’m happy it’s here.
