BWG Bavarian Watch Introduces The BAVARIA And ISARIA Collection

Redefining affordable elegance and rugged performance.


The watch industry is often resistant to change. However, that didn’t stop Frank Giese, the founder of BWG Bavarian Watch, to disrupt this status quo and undergo a personal quest to create a timepiece that combined affordability with quality craftsmanship; a watch that could be worn every day and on any occasion. Thus the BWG Bavarian Watch brand was born, a brand that offers two unique collections: the BAVARIA and the ISARIA.


The flagship collection, aptly named BAVARIA, embodies the essence of Bavarian craftsmanship and precision in adherence to Frank Giese’s vision. It aims to make the experience of owning a luxury watch accessible to everyone. Notably, the BAVARIA collection was awarded the prestigious Good Design Award in 2020 by the Chicago Athenaeum. By virtue of being an entry-level model, it is perfect for those looking for a stylish and affordable watch without breaking the bank. The BWG BAVARIA collection offers six variants and with two dial designs, allowing the individual to express their unique style.

On a more technical side, BAVARIA features a 40.2mm x 8.5mm 316L stainless steel case, polished and brushed by hand. The dial, hands and rehaut are handmade and protected by a scratch and break-resistant sapphire crystal, while handwork is involved in case processing, including polishing edges and brushing surfaces.


For those desiring a rugged companion with advanced features, the ISARIA collection calls out, offering classic diving watch traits like a 120-click rotating bezel and luminescent markers. Unlike the BAVARIA, the ISARIA features an automatic movement, Swiss Landeron L24 manufacture, adding a mechanical dimension to the watch’s functionality. The ISARIA model is available in three different colors, allowing individuals to choose their preferred style.

ISARIA measures 42.2mm x 10.7 mm and that comfortable size allows it to be slipped under the cuff gracefully. Its dial illuminates in the dark courtesy of Superluminova.


The BAVARIA and ISARIA models feature medical silicone straps designed for comfort, breathability, and optimal wearability. These straps, color-matched to the watch dials, underwent two years of research, development, and extensive prototype testing to ensure optimal wearability.


Choosing a BWG watch comes with perks: free shipping in the EU and UK, no import duties, easy 30-day returns, and the opportunity to extend your warranty to 6 years. Eventually, it’s worth mentioning that ISARIA is until its release date in December in pre-sales at a reduced price.