How many times have you used apps on your phone that inspire you to get out into the real world and reward you for doing so? Apps such as Zombies, Run! and Pokémon GO provide exciting ways to make real life a bit more digital. For the Swiss watch industry, going digital is generally something they try to avoid like the plague. It’s seen as in poor taste or pointless, for instance. Maurice Lacroix thinks it has a good idea with its #timecode, an interactive treasure hunt which rewards players with the opportunity of finding an actual wristwatch. For a young style brand with trendy designs, this is the perfect way of engaging with clientele.
The limited edition Aikon Venturer from Maurice Lacroix is based on the full production steel model. It provides an angular steel case which is 43mm in diameter, is water resistant to 300m and also has a diving bezel to match. If you opt for the bracelet model, you’ll find yourself with a multi-link style that tapers from the case towards the clasp. If that’s not your thing, then there’s a blue strap with contrasting orange stitching available too to maximise the casual style of this particular piece. Both options also feature a quick change system which allows for a change of attire in a quick fashion without the use of a fiddly hand tool that you’ll probably lose anyway.
Inside the case of the watch is a Sellita SW-200 movement, but here it’s called the calibre ML115. An affordable and reliable calibre with easy maintenance, the SW-200 features a 38-hour power reserve and a beat rate of 4Hz. This is the speed most watches run at these days and provides the optimum balance of accuracy and power reserve longevity. Like the stainless steel case that surrounds it, the SW-200 is designed to be run day in and day out while putting up with the rigours of daily life as well. The retail price of this particular watch will be 2,350 Swiss Francs, but there will only be five hundred watches available.