Introducing The Bell & Ross BR-05 Artline Watch

Bell & Ross introduces vintage flair to its newest addition to the BR-05 range.


Bell & Ross is known for being whacky and creative with its designs. Earlier in the year, we got to see first-hand their take on minimalism/brutalism in the form of the BR-05 Horolum. Now the French brand is back, making another watch inspired by an art movement. The theme of this watch is streamline moderne. Coming at the tail end of art deco is streamline moderne. This movement in design stripped back the abstract colours of art deco in favour of clean lines with machine-inspired colour choices. Straight lines were used a lot, just like art deco, but curves were much more commonplace too. I suppose streamline moderne was one of the main influences on the jet-age designs of the 1950s. Check out the Coca-Cola building in Los Angeles on Google to see what I mean.

To achieve a fast-vintage appearance, the Bell & Ross designers gave the watch some racey vertical lines on the bracelet’s square bezel and centre links. It reminds me of Citroën HY vans, Airstream caravans and the Ford Trimotor. I like it a lot. Matching the grey of the 40mm x 10.5mm stainless steel case is a ruthenium grey dial, a first for the BR-05 collection. Unlike the watch I tried out, this one has a sunburst finish, which may or may not be readable in broad daylight. Better try one and find out. There is some SuperLumiNova on the hands and markers for extra visibility in low light.

Powering it is the BR-CAL.321, based on the Sellita SW-300. It’s automatically wound with a 4Hz beat rate and 42-hour power reserve. It’s visible through the sapphire caseback and has some clean graining on the plates. Check out the photos in my hands-on review; it’s pretty much the same.

Available in a limited production run of 250 examples only, the Bell & Ross BR-05 Artline costs €5300.

Visit Bell & Ross here.