In November of 2015, we were able to show you one of the first luxury smartwatches. Unlike other luxury brands which have merely dipped their toe into the waters of smart wearables, TAG Heuer cannonballed its way in with the first Connected watch, which performed really well. So well, in fact, that TAG Heuer is still making it. They’ve just updated the Connected range as well with a new style and new features. It’s hard to think back to 2015, that was a time when the iPhone 6S and Samsung Galaxy S6 were the hot sellers, and tech has moved on a lot since then.

The point of the Connected watch is to meld the quality of TAG Heuer watches (which can be surprisingly good) with the benefits of a chipset handling daily tasks and becoming an extension of your phone. With that in mind, the 45mm x 13.5mm case is made of the same stainless steel used in TAG Heuer’s other watches, and a sapphire crystal covers the OLED screen which has an always-on feature. The battery life is reported to be good, as in, good for a smartwatch, so you should charge it at the end of each day. You’ve probably seen that brands like Apple and Samsung offer weird and quirky charging solutions for their smartwatches and I’d be amazed if TAG Heuer didn’t do something like that for this as well.

Inside the case is the calibre L952.2 specially produced by A. Lange & Söhne for TAG Heuer with a calendar, date, chronograph, moonphase and power reserve all built-in. Nah, just kidding. Although the watch can perform all the things those complications can (and more), inside the watch is a Snapdragon Wear 3100 chipset, and the watch runs on Google’s Google Wear operating system with TAG Heuer graphics overlaid. I remember the first Connected watch using an Intel chipset. I wonder what happened to that? Shows just how out of touch with tech I am!


The watch has a variety of different dials designed by TAG Heuer to look like pretty much any TAG Heuer dial you want, or you can download new themes for it if you so wish (as long as it’s not a Rolex dial, it’s not illegal I just hate them). Depending on your choice of strap, the watch will cost between $1800 & $2350.

Visit TAG Heuer here.