By Harlan Chapman-Green
Recently WristReview conducted a large-scale survey of its audience members. Partly the reason for this was so we could get a greater understanding of the population distribution, the spread of ages and incomes etc. The information gathered would be sent to companies which are interested in collaborating with us, so they also know how best to target the members of our audience who match their criteria. Finally, we offered a great incentive to people to complete our survey, in fact, we provided five significant incentives in the form of some fantastic wristwatches which have now been won.
In this article, you’ll find the winners of the watches listed, as well as a rundown of the data collected from the survey (don’t worry, I won’t put up tall the results and talk about them, this isn’t a statistics lesson after all!).
Before I start the article, I’d like to extend a thank you to all of the participants who took the time to answer the questions for our survey. In total, there were over seven thousand fully completed responses to the questionnaire, that’s more than some of the most significant watch blogs around can muster! Just to add in, the total responses were over ten thousand, but, as stated, only over seven thousand answers were fully completed. Still, this really touched us here at WristReview, knowing that we do get a high response rate, it shows people really do enjoy our work and (hopefully) learn and are inspired by it.
We know you’re waiting for the winners, so, here they are:
Fifth Prize – Swatch Sistem51 Khaki Large Irony: Jonathan R. Toronto, Canada.
Fourth Prize – Hamilton Jazzmaster Viewmatic Auto: Andreas H. Hamburg, Germany.
Third Prize – Seiko Prospex SPB051J1: Mark D. New York City, USA.
Second Prize – Oris Divers Sixty-Five: David T. London, United Kingdom.
First Prize – Longines – Saint Imier: Tom E. Chicago, USA.
Congratulations to all the winners of the watches, your timepieces will be sent to you as soon as possible! In the meantime, looking at the statistics from the survey, it’s clear to see our audience is made up of a wide spread of ages, although the largest age group was 41-50 years with 29% of respondents choosing this. 98% of all the respondents to the survey were male, and 61% of them are currently fully employed, with the remainder made up of the self-employed, retired and others.
Interestingly we move on to the money of watches, mainly looking towards spending habits. By far the largest group is the $3000 to $4000 range, although between $2000 and $10,000 each option had reasonably similar responses. 29% of the respondents to the question regarding the number of watches they owned chose the 6-10 watches option, that means there are some serious watch lovers in our audience! (no offense to those who perhaps don’t hold that many of course).
We are also pleased to see that our readers do use WristReview as a source for information when it comes to choosing timepieces and making decisions. 61% of the participants found out about a new watch or brand through WristReview, which is shows we still provide new and exciting content to the avid readers. The most prominent portion of the audience is, unsurprisingly, located in the United States of America, with the United Kingdom and Canada close behind. Europe and Asia has always been a strong base for the WristReview audience in the past and continued to show it this year as well. We’re hoping to expand our coverage of watch manufactures to Japan in the future, so stay tuned! There’s also a surprising amount of activity coming from the dark side of the Moon, we aren’t entirely sure who (or what) this could be, but if they love reading WristReview articles, who are we to complain?
We want to thank everyone once again for taking part in the audience survey, and we hope you have a safe and happy holiday season.